Metro Toyota is a Kalamazoo Toyota dealer and a new car and used car Kalamazoo MI Toyota dealership.

Toyota Signature Initiative

Since July of 2003, we have been a part of the Toyota Signature Initiative working on increasing customer loyalty and dealership profitability. We accomplish this by focusing efforts on the effectiveness of dealership operations in order to provide customers with a more positive dealership experience. Our of a total of 1284 Toyota dealers, we are one of only a few hundred Signature dealers across the country participating in the program. We are honoroed to have reached Signature Level III status which is awarded to less than 40 elite dealerships per year.

Our Goal:
To enhance the experiences of employees and customers through continuous improvement of our business practices.

Employee Empowered / Customer Driven

We strive to:

Provide a more positive sales and service experience for the Toyota customer.
To improve dealership operating effectiveness and efficiency.
To increase customer loyalty.

The Toyota PROMISE
We must never stand still. Where others might rest, Toyota will move forward and seek out the opportunity to do even better.
Toyota products and services represent the finest in quality and value, to improve life for our customer's while respecting earth's resources.
Our efforts will be guided by two principles:
Continuous Improvement and Respect for People
This Simply means:
We honor our customers as welcome guests and serve them in a manner they desire.
We respect the time and priorities of our customers and colleagues.

We practice the belief that "there is no best, only better."
Together, we will bring the commitment to life at every opportunity, for every customer.

Metro Toyota - serving Kalamazoo, Battle Creek, Mattawan, Plainwell and Portage - Home

Metro Toyota employees and managers sign the Toyota Promise document as a testament to their commitment.